Hanane Hotait’s eponymous label, created in 2016, began with the idea of combining her Lebanese and Middle Eastern heritage with the style and sensual beauty of Paris, where she grew up.
French women have always inspired her, how they incorporate menswear into their wardrobe, specially men’s shirts. The Oriental side of the collection adds sensuality and mystery to the glamour and nonchalance of French women’s sophisticated style and attitude.
It is the combination of these two women that has defined Hanane’s unique approach.
The clothing can appeal to women of every age, accentuating their femininity while remaining modern and timeless. It is designed for elegant, active and resolutely confident women who will find that her outfit translates just as beautifully from day to night and night to day.
The backbone of each collection is an exploration of the classic shirt, originally a garment worn exclusively by men, which is now found in every woman’s wardrobe. For the designer, the shirt represents freedom and power all at once, she has made this staple garment her own by adding touches of couture.
The brand collaborates with European suppliers and manufacturers to ensure high end, irreproachable quality. The collections are designed in Paris and produced by small ateliers and dressmaking factories in the city, that respect traditional know-how and experience.
When asked, what drives her to design, Hanane simply answers “I love beauty, but in its most natural form, true beauty that comes from the heart. There’s something magical about it!”