The brand celebrating feminity
Hanane Hotait is the creator of the eponymous designer women’s ready-to-wear brand. The house was createdin France in 2016 and is positioned as a Neo Label.
Hanane Hotait reinvents the blouse with noble materials and bright colors, a flagship piece of hercollections with the aim of sharing refined, timeless and modern collections. The brand’s codes echo those of the Parisian and the oriental woman who know how to be sensual and glamorous, with a touch of couture. It is the combination of these two women identities that defines the brand’s unique approach
The brand works with European suppliers and manufacturers to ensure flawless, high-end quality. The collections are designed in Paris and produced by small workshops that respect French know-how. The products are mainly sold to Europe, United States and the Middle East region.
Hanane HOTAIT joined the New York studios of 3.1 Phillip Lim and Marchesa at the end of her studies at Esmod Paris in 2012. Here, she learned the rigor of Ready-To-Wear and the codes of Couture.
Following her year spent in New York, she returned to Paris and decided in 2016 to create her eponymous brand dedicated exclusively to women. Originally from Lebanon and having lived most of her life in Paris, she makes her dual cultural affiliation her strong point.
The brand is based on the creation of an iconic piece, the shirt. Borrowed from her father’s during herchildhood, the shirt symbolizes the centerpiece of the men’s dress code. Unclassifiable, timeless, virginal in white, it is dedicated to women who take responsibility for themselves.